Great sound and great pictures, music that consumes you, movies that transport you around the universe, all come from honoring the original signal. The signal is at its greatest potential and least damaged at the source. Its an unavoidable fact that every component and cable in an audio/ video system causes distortion, robbing the sound or the picture of some portion of its ability to inspire and to entertain. These aberrations add up like layers of dirty glass between you and an image you are trying to see. Better cables and components cannot improve the signals they carry, performance can only be improved by causing less distortion of the original signal. The goal of high-quality components is to be like cleaner panes of glass, to minimize alteration or distortion of the signal. Do no harm.
AudioQuest's continuing success is driven by not being held prisoner to existing approaches and never resting on laurels. AudioQuest's ideals appeal to newbies with passionate curiosity and people willing to join us in our never-ending quest for lower distortion and better sound.